Social Media Marketing
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Established in 2016, Synergy Prep is a private tutoring center based in New York City. The founders of the company, Fahim Rofique (CEO) and Fatin Nabil (COO), had the idea of starting their own tutoring business in college when the two discovered they had a knack for teaching. Fatin, pursuing his Bachelors in Biology at the time, worked as a part-time teaching assistant for a chemistry class he had taken. Fahim, pursuing his Bachelors in Biomedical Engineering, had been an experienced tutor who was also well-versed in the tutoring business as he had worked as a branch manager, SHSAT tutor, and SAT tutor for a well-known tutoring company years prior.
Together, these two college friends wanted to bring an affordable solution to students from impoverished economic backgrounds such as themselves. Thus, Synergy Prep was born. Their goal with Synergy Prep was to provide the best tutoring possible at the most affordable prices.
My goal in this project was to create a social media strategy for Synergy Prep to keep the brand top of mind for current customers and fans, introduce the company as a thought leader in the industry to potential followers, and to turn those followers into paying customers and generating leads.
Synergy Prep had already differentiated itself from the rest of the competition by the mere fact that the founders, Fahim and Nabil, started the company in their early twenties. Hence, Synergy Prep was able to preserve a sense of youthfulness.
Taking this into account, any marketing done for the company would have to uphold this brand of youthfulness, joyfulness, playfulness, etc., while still demonstrating its thought leadership in the industry.
Devise a social media strategy that revolves around creating content for Instagram and posting 3-4 times a week to raise brand awareness, increase engagement with our Instagram profile, drives traffic to our website, and generates leads.
To reach the goal of this project, I used the project management tool, Asana, to first brainstorm ideas for four to five different topics we wanted to post about. These topics were:
5 - 10 post ideas were generated for each of topics. The posts were then placed into a content calendar, also created in Asana and then uploaded on Hootsuite to be automated:
The tasks above shown in orange are social media posts. The posts consisted mostly of quotes in the beginning as it took time to plan and create content. However, as time went on, posts with more value to our followers were produced.
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Success Stories was a series of posts on Instagram which highlighted the best performing students who were tutored at Synergy Prep. This series of posts were created to:
News/Infographics posts were a way for Synergy Prep to show its thought leadership in the industry by giving followers:
Highlights were a series of posts that were created to get followers acquainted with our staff members. The purpose of these posts were to:
